Marketing Models need to be Flexible #073

Following on from the flexible business model that we developed to ensure the perpetual survival of businesses for what looks like a long period of economic stagnation, it makes sense to explore how growth can be achieved without ‘betting the farm’. While businesses may breathe a sigh of relief if they have followed our advice […]

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Business Models need to be Flexible #072

Published on 12 December 2011 by Tony Groom While businesses might be concerned about a eurozone Armageddon, whatever the outcome they will need to ensure survival for the period of austerity that is likely to characterise the next decade. Although growth is desirable, and has been the purpose for many businesses, a more realistic objective […]

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Build a Flexible Marketing Model to Ensure Perpetual Growth

Following on from the flexible business model that we developed to ensure the perpetual survival of businesses for what looks like a long period of economic stagnation, it makes sense to explore how growth can be achieved without ‘betting the farm’. While businesses may breathe a sigh of relief if they have followed our advice […]

Read More

Build a Flexible Business Model to Ensure Perpetual Survival

First published on 12 December 2011 by Tony Groom While businesses might be concerned about a Eurozone Armageddon, whatever the outcome they will need to ensure survival for the period of austerity that is likely to characterise the next decade. Although growth is desirable, and has been the purpose for many businesses, a more realistic […]

Read More