Published on 14 November 2010 by Tony Groom A company can be said to be insolvent on any one of four tests: the cash flow test, balance sheet test (negative asset value), an unsatisfied judgement (usually a county court judgement) or an outstanding statutory demand. Of these four the most crucial is the cash flow […]
Articles Tagged: Marketing Plan
Break Free from Servicing Debt and Invest in Growth #045
Published on 29 October 2011 by Tony Groom Britain lacks self confidence and suffers from inadequate education, risk averse bureaucrats and unimaginative politicians trapped in the Westminster bubble far removed from the real world. Former CBI chief Lord Digby Jones identifies all these as obstacles to rejuvenating and reforming UK Plc In an extract from […]
Norman Tebbitt said “Get on Your Bikes”, we Say “Get on a Plane” #071
Published on 3 July 2012 by Tony Groom Optimism has been in short supply as 2011 comes to its end and businesses will need to be even more innovative and proactive if they are to survive and grow in the face of the gloomy economic predictions of stagnation for the next few years. The Office […]
Is Your Business Structure Holding Back Your Success? #013
Published on 23 November 2010 by Tony Groom The structure of a business is crucial to its success and often it can get in the way of growth. An example is the lack of built-in capacity for growth. If a business needs to build another factory, say, then if the funding is not in place […]
Franchising Can Be Great if You do the Research and Check the Small Print #049
Published on 23 May 2011 by Tony Groom Many people dream of owning their own business and in the current economic climate are finding themselves pitched into starting up thanks to redundancy perhaps before they are quite ready. A franchise often comes with an established brand, support in the way of training, promotional materials and […]
Marketing Models need to be Flexible #073
Following on from the flexible business model that we developed to ensure the perpetual survival of businesses for what looks like a long period of economic stagnation, it makes sense to explore how growth can be achieved without ‘betting the farm’. While businesses may breathe a sigh of relief if they have followed our advice […]
Business Models need to be Flexible #072
Published on 12 December 2011 by Tony Groom While businesses might be concerned about a eurozone Armageddon, whatever the outcome they will need to ensure survival for the period of austerity that is likely to characterise the next decade. Although growth is desirable, and has been the purpose for many businesses, a more realistic objective […]
Build a Flexible Marketing Model to Ensure Perpetual Growth
Following on from the flexible business model that we developed to ensure the perpetual survival of businesses for what looks like a long period of economic stagnation, it makes sense to explore how growth can be achieved without ‘betting the farm’. While businesses may breathe a sigh of relief if they have followed our advice […]
Build a Flexible Business Model to Ensure Perpetual Survival
First published on 12 December 2011 by Tony Groom While businesses might be concerned about a Eurozone Armageddon, whatever the outcome they will need to ensure survival for the period of austerity that is likely to characterise the next decade. Although growth is desirable, and has been the purpose for many businesses, a more realistic […]